VIDEO: Dior Accused of Promoting Russia

Dior has been accused of hidden advertising following the presentation of its new holiday collection. There are opinions that the company is promoting Russia. Negative comments have surfaced on the brand's official social media accounts.

Images from the new advertising campaign dedicated to the release of the brand's holiday collection have appeared on the fashion house's page. In the photos, models pose in a snowy cedar forest, showcasing the garments and accessories from the new collection.

“In this frozen kingdom, Maria Grazia Chiuri's ethereal creations unite the wonders of the festive season. Numerous impeccable jewel-toned dresses and accessories emerge from the snow in the cruise collection. Stay tuned for upcoming journeys as the tour continues,” reads the caption of the new campaign images.

Brand subscribers have noted that the holiday collection pays homage to Russian culture and nature. Users in the comments have split into two camps, with some admiring the beauty of the shoot while others have expressed negative remarks.

“How can you promote Russia now?” “Shame on you, Dior! You are promoting the style of a country that the European Parliament has declared a terrorist state,” commented users.

There have also been numerous positive comments. “Russian winter. How beautiful it is!” “We got it. Dior has brought the style of the Russian maiden to life,” “Cedar trees, dances, embroidery, and warmth. Everything is so Russian,” “Classical Russian music, Vologda embroidery, warm clothes, snow, and circle dances!!! Guys, it’s been a long time since such a beautiful tribute has been given to Russians,” wrote fans of the brand in Russian.