Major International Companies Withdraw Their Advertisements from Belarusian State Television
Major international companies have withdrawn their advertisements from Belarusian state television channels. This has been reported by the Marketing.by portal.
According to the source, players in the Belarusian advertising market have announced that numerous companies have already pulled their advertising from state TV channels, including major international advertisers such as Danone and Nestle.
The head of one local advertising agency stated that many of their clients have stopped airing commercials on television. He noted that this process began last week, and since television cannot remove ads immediately, it will take a few days.
Currently, some employees of Belarusian state television are on strike, along with several other companies across various sectors.